PR professionals haven’t helped themselves. By allowing the “spin” narrative to stick, the real, diligent work, that of the engineering of bridges and the fostering of institutional understanding, has remained in the shadows.
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The Trust Deficit: Engineering Fiduciary Narrative in 2026 (2)
The Protocols of Trust: Moving from Philosophy to Infrastructure Trust engineering is not a “plug-and-play” solution. It is a system-wide alignment that requires a rigorous…
The Trust Deficit: Engineering Fiduciary Narrative in 2026
In 2026, attempting to influence behavior through content alone is like painting a building that has a crumbling frame. It might look appealing for a moment, but it will not survive a stress test.